Last year we introduced ‘Pure Geometry’, the new design theme for our BRAVIA televisions. It’s a theme that focuses around simple geometric shapes and minimal design to create TVs that will fit elegantly into your home.
We thought the end result looked great, and so we’ve carried the Pure Geometry principles into our new 2015 range. But we weren’t content with staying exactly the same. We wanted to above and beyond people’s expectations. We wanted to wow.
Our new ultra-slim design does exactly that. By taking apart our televisions and rethinking the way in which we construct them, we’ve managed to make each model dramatically thinner than its predecessor.
The real star of the show is the X90C, measuring just 4.9mm at its thinnest point - that’s even thinner than our Xperia Z3 phone.
This slender design makes the TV perfect for wall-mounting, sitting just 40mm away from the wall and appearing as though it’s floating in mid-air.
Other design highlights from the 2015 range include the X93C, which houses powerful speakers while maintaining the slim design, and the X85C, which is the epitome of the minimalist simplicity.
For 2015 we’re also expanding the Pure Geometry theme into our sound bars and Blu-Ray players too, so that they perfectly complement our BRAVIA televisions and effortlessly harmonise with the rest of your home. No more need for obtrusive products that stick out like a sore thumb.
